Margaret Atwood:
Book of Lives
Led the design and production of marketing materials for Margaret Atwood’s Book of Lives campaign, from start to finish. Collaborated with the author and several publishers to create an outstanding campaign. I created print collateral, promotional stickers, social media assets, and other branded materials to deliver a cohesive cross-channel launch.
Below you will find many of the marketing collateral I designed for this campaign. Signage, bookmarks, greeting cards and post cards for the author to sign. This marketing collateral was put up in Indigo stores, Indie bookstores, used at several book signings and events as well. These assets included little drawings of Margaret Atwood herself.
Below you will find several different Paid Ads I created to promote her novels along with the primary focus Book of Lives.
Below you will find infographics distributed to Indigo, Indie Bookstores and more.
