The War of The Roses
For the launch of The War of the Roses, I developed all marketing assets, including digital and print materials. I focused on creating cohesive visuals that aligned with the book’s branding to ensure a consistent and engaging campaign across all platforms.
Influencer mailings included a fun bubble mailer that mimicked a lawyer feel. Inside the bubble mailer was a bookmark, recipe card, book club guide and ‘letter of dispute’.
