Chris Hadfield:

Final Orbit

I had the honour of leading the design and marketing strategy for Chris Hadfield’s new novel Final Orbit. I created such fun marketing collateral from T-shirts, to stickers, signage and even made. commerical that aired for weeks at a time on CTV.

Created a tour T-Shirt that fans and readers got to collect at different signings Chris Hadfield attended.

One of my favourite parts of this project was creating this sticker sheet. Each sticker has a different meaning towards the book.

Then created a bubble mailer that was then sent out to a ton of book influencers. Inside this bubble mailer included the sticker sheet, some bookmarks I designed and other fun collateral to promote the novel.

These ads were broadcasted on FB and Instagram and also were displayed across The Well in Downtown Toronto.

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Margaret Atwood: Book of Lives